{"product_id":"velanne™-elegant-summer-blouse","title":"Velanne™ | Elegant Summer Blouse","description":"\u003cp\u003e\u003cstrong\u003eA plain blouse is where bad drafting has nowhere to hide — so this one is drafted properly.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eTwo things go wrong with a V-neck blouse in a solid colour. The V itself is measured on a shallower chest, so on a fuller bust it opens deeper and wider than it did on the model, and it falls forward the moment you lean over a desk or a sink. And a smooth, flat cloth in one colour records everything: every strain wrinkle radiating out from the bust, every fold across the front, because there is no pattern for them to disappear into. Add a sleeve cut narrow at the upper arm and you can't even push them up when it gets warm.\u003c\/p\u003e\n\n\u003cp\u003eVelanne is built to deal with all three. The ruffled trim is not decoration — it is a gathered, doubled strip running the whole length of the neckline and placket, and a doubled edge has body, so the V holds the shape it was cut in instead of collapsing open. The buttons start below the V, so nothing has to fasten across the fullest part of the chest. The cloth is a slubbed, matt weave with an irregular surface, which catches light unevenly and reads as texture rather than tension. And the shoulder is dropped with a wide sleeve that turns back and stays turned back.\u003c\/p\u003e\n\n\u003ch3\u003eWhy it works\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eRuffled self-trim along the whole neckline and placket:\u003c\/strong\u003e the doubled edge holds the V's shape, so it doesn't fall open when you lean forward.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eButtons from mid-torso down:\u003c\/strong\u003e the front stays closed below the V without a fastening sitting on the fullest part of the chest.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGathered stand at the back neck:\u003c\/strong\u003e the collar stands up on its own rather than collapsing flat.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDropped shoulder and roomy sleeve:\u003c\/strong\u003e a size chosen for the bust doesn't come with a tight upper arm.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSlubbed matt weave in plain colour:\u003c\/strong\u003e the uneven surface means folds read as texture, not as pull lines — the thing smooth flat fabrics give away.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCurved high-low hem:\u003c\/strong\u003e shorter at the sides, longer at the centre front and back, so it stays put when you sit.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eFit note\u003c\/h3\u003e\n\u003cp\u003eRoomy and straight through the body — the cut is meant to skim rather than follow, so take your usual size. In the pale colours (White, Gray, Yellow) the weave is noticeably light against the light, so a cami underneath if you'd rather it weren't see-through. The sleeves hold a roll because the fabric has body to it. Seven colours: White, Red, Gray, Yellow, Dark Gray, Blue and Black. Sizes M to 4XL.\u003c\/p\u003e","brand":"Curve Queen","offers":[{"title":"White \/ M","offer_id":58416098771327,"sku":"KK202-#CCB-White-M","price":74.95,"currency_code":"NZD","in_stock":true},{"title":"White \/ L","offer_id":58416098804095,"sku":"KK202-#CCB-White-L","price":74.95,"currency_code":"NZD","in_stock":true},{"title":"White \/ XL","offer_id":58416098836863,"sku":"KK202-#CCB-White-XL","price":74.95,"currency_code":"NZD","in_stock":true},{"title":"White \/ 2XL","offer_id":58416098869631,"sku":"KK202-#CCB-White-2XL","price":74.95,"currency_code":"NZD","in_stock":true},{"title":"White \/ 3XL","offer_id":58416098902399,"sku":"KK202-#CCB-White-3XL","price":74.95,"currency_code":"NZD","in_stock":true},{"title":"White \/ 4XL","offer_id":58416199696767,"sku":null,"price":74.95,"currency_code":"NZD","in_stock":true},{"title":"Red \/ M","offer_id":58416098967935,"sku":"KK202-#CCB-Red-M","price":74.95,"currency_code":"NZD","in_stock":true},{"title":"Red \/ 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